Sunday, August 9, 2009

Rodarte Announced as new Target Go Designers: Laura and Kate Mulleavy Will Make It Work

Pictured: The Rodarte designers Laura (in stripes) and Kate Mulleavy at Pasadena's Huntington Gardens

A lovely early holiday gift has just arrived: the announcement that Pasadena designers Laura and Kate Mulleavy are doing a line for Target that will be on the racks in December 2009. I'm so excited about this one. I bought their white shirts from their Gap collection a few years (2007) ago. I still treasure my scoop neck white top with the little bows are over the bodice. It's so beautiful.

Pictured: Rodarte top with little bows from their Gap collection.

Rodarte is well know for their vintage inspired, romantic looking dresses from their runway collections. Their models sometimes look like little Degas ballerinas walking in their tulle.


Pictured: The Rodarte Spring 2008 "Degas" ballerina look

Natalie Portman is a Rodarte lover and has worn their classic styles to film premieres. Check her out below in this 1920s inspired frock.

Pictured: Natalie Portman in a vintage style Rodarte dress at a premiere last year with Scarlett Johansson.

Only a few sketchy details have been reported about their Target line. According to British Vogue, the line will be a 55 piece collection. It will be part of the Go Collection, so I am hoping that is will be sized for more than teenage girls. :) I have hope for that, since the pieces in their Rodarte collection and their Gap line have been sized appropriately. You can see that below in the pictures of the sisters in their own designs with their models.


Pictured: The Rodarte designers with their models.

Many Rodarte designs retails for thousands of dollars. So, I look forward to seeing their Target line for much less. If you live outside the US, take heart. You know the whole line will find its way to eBay.

Watch this space for the Target collection images when they are available in November. It's good to see the democratization of fashion marching on. Now we just need Walmart to announce a new Norma Kamali holiday collection. :)

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