Sunday, March 6, 2011

Fashion Crowdsourcing in Action: Derek Lam Goes to eBay with a Collection Chosen by Consumers

Pictured: The final five, Derek Lam for eBay Collection.
Just in!  The votes for the dresses from Derek Lam's collection for eBay are in and counted.  Above are the five winning styles, and I have to say these are great choices!  The long black gown on the right might even be Oscar worthy when accessorized with some bling! :)  Some of you may recall that Lam  unveiled a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011. Shoppers were then invited  to vote for their favorites on eBay.com.  Following are the final selections with prices in US dollars. (pictured above from left to right above.)

  •  The Black Tie Dress – Black cotton poplin black tie evening dress | Price: $275.00
  •  The Boho Dress – Multi-color floral print georgette boho halter dress | Price: $295.00
  •  The Sun Dress – Indigo denim sun dress | Price: $195.00
  •  The Shift Dress – Black cotton poplin shift dress with peplum back | Price: $175.00
  •  The Chemise Dress – Multi-color floral print georgette chemise dress | Price: $225.00
Look for the pieces on sale on eBay on May 10th.  I really like the innovative idea of crowd-sourcing a designer collection via eBay.   Fashion should be for the end-user, the customer who wears the clothes to select, not the buyer from the department store.  With this collection, there is no doubt that the customers have selected what they want to wear.

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