Tuesday, August 31, 2010

Get Your Shop On: Fashion's Night Out Activities for Los Angeles Announced


Get ready, Fashion's Night out is gearing up for Sept. 7th through Sept. 10th. around the world.  This is the celebration of shopping dreamed up by Vogue editor Anna Wintour to offer special shopping deals right before New York Fashion Week.  Remember last year, Anna was down at Macy's Queen's shilling lipstick to promote budget fashion ? :)  This year the world wide celebration of shopping continues. In response to last year's success, retailers nationwide have joined this year's FNO, sponsored by QVC.  There will be celebrations in New York, Miami, Los Angeles, Portland and more.

Here on the left coast a full range of celebrations is planned to stimulate the Los Angeles fashion industry. "The event will showcase the creative talent -- behind the 5,000 fashion lines located here -- who are constantly inventing fresh, new ways to express the diversity and culture of our great city through their designs", says Mayor Anthony Villaraigosa. So get ready to get your shop on! On Sept. 10 from Venice's fashionable Abbott Kinney shops, to the Beverly Center, to Melrose Ave. let fashion ring with Fashion's Night Out Los Angeles!

 Last year, I celebrated at Neiman Marcus Beverly Hills.  This year, I may stop in at Armani and all the other retailers on Rodeo, plus The Grove for the Blogger's Cafe with my fellow stylistas.   Here are the festivities that have been announced.

In Los Angeles:

- Giorgio Armani Los Angeles (436 N. Rodeo Drive, Beverly Hills, 310-271-5555 begin_of_the_skype_highlighting 310-271-5555 end_of_the_skype_highlighting): Acclaimed actor Samuel L. Jackson hosts an exhibition of his favorite red carpet looks and discusses his Armani odyssey with fashion expert Steven Cojocaru. 6:30-8:30pm

- Emporio Armani Los Angeles (9533 Brighton Way, Bevelry Hills,( 310-271-7790): Star DJs Super Mash Bros. spin an explosive set of music and video mash-ups.  8:30-10:00pm

Giorgio Armani will also be supporting this project around the world by  hosting a series of events and cocktail parties in Paris, Milan, New York, Los Angeles and Asia. In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, Giorgio Armani and  International editions of VOGUE are coordinating evening activities in heir respective world fashion capitals. Fashion's Night Out is a global celebration of shopping under the leadership of VOGUE, and will be taking place in sixteen different countries internationally this September. That's an amazing amount of shopping going on one night.

Cirque Du Chanel: Peter Philips, Global Creative Director of CHANEL Makeup, has created an exclusive collection of nail polish called Les Khakis de CHANEL. Visitors to the CHANEL Boutique on Rodeo Drive will have the chance to receive a manicure at a dedicated nail bar featuring limited edition shades Le Vernis Nail Colours -- Khaki Vert, Khaki Rose and Khaki Brun.


FashionTwoPointOh! Blogger's Cafe at The Grove : September 10th will see Los Angeles' newly formed coaliton of style Bloggers celebrate their first ever official Fashion's Night Out from 7pm-9pm at a central hub at The Grove. The new group, formed by Los Angeles blogger Kelsi Smith, Director of Special Programs Social Marketing at Fashion LA Inc. ,supports Los Angeles bloggers on a local level. Can you even imagine how many Tweets will emanate from The Grove of Sept.10 will FashionTwoPointOh! unites? To follow all the happens, check out FashionTwoPointOh on Twitter.

Alphabet Soup: Tod's and Ferragamo will unveil must haves for Hollywood's A-List. Salvatore Ferragamo celebrates recently named creative director, Massimiliano Giornetti's first women's collection. The centerpiece will be the launch of the highly anticipated W bag. Just down the street, Tod's launches a limited edition version of the brand's signature G-Bag in the newly re-designed Tod's Beverly Hills "home" and private VIP lounge designed by Oscar-winning set designer Dante Ferretti.

A Good Cause: Two Rodeo hosts a night of shopping and giving with live entertainment on the Via Rodeo and a luxury silent auction, benefiting lifesaving medical support for Daisy Love Merrick, www.prayfordaisy.com, a local girl heroically battling cancer. Bottega Veneta will support V-Day, a global movement to stop violence against women and girls, with 10% of the proceeds from FNO being donated.

Arts and Culture: Coach will feature whimsical, LA-based artist, Louise Chen, who will use Coach's limited edition Fashion's Night Out tote as her canvas to create completely customized and off the cuff creations. The jewelry house of Mikimoto will celebrate authentic Japanese culture with New York-based calligraphy artist, Masako Inkyo, who will demonstrate magnificent Japanese calligraphy.

The Beverly Center: The Beverly Center (BVC) mall will serve as central hub for the City's official Fashion's Night Out celebration, hosting the opening ceremony as well as multiple fashion shows and parties throughout the mall's retail stores. Grammy Award-winning singer of the Black Eyed Peas, Will.i.am will be co-hosting the official Opening Ceremony at the Beverly Center at 5pm alongside Mayor Antonio Villaraigosa and Vogue's Lisa Love. Fashion's Night Out at the Beverly Center is open to the public with free self parking from 4-10pm. Their major events that evening include star-studded large-scale fashion shows on the 6th floor Center Court, Bloomingdale's Men Suiting Event, and Macy's "Denim Rocks" fashion show hosted by Vogue's Senior West Coast Editor, Lisa Love.

Diamonds: Tiffany partners with Vogue and Fashion Group International for the West Coast launch of the new Tiffany Yellow Diamond collection.

To get all the details on Fashion's Night Out Los Angeles go to http://www.fno.lacity.org and click on each registered retailer's name to be directed their websites. Updates are also available at the Twitter @fnolosangeles. Now, here's the important bit about the savings and the deals. There is shopping incentive for everyone September 10 to shop. There will be limited edition sales, incentive sales, gift with purchase, celebrity appearances, DJs, gallery installations, custom fashion design opportunities, free manicures and spa services autograph sessions, giveaways, gift bags, photo booths, celebrity hosts and much more.

Note, no mater what coast you are on, you can realize shopping savings with your American Express Card. Starting August 30, American Express Card members will be able to register their cards online at http://www.americanexpress.com/entertainment to receive a $100 statement credit when they spend $500 or more at participating retailers, including Tory Burch, DVF, Intermix, Theory, Helmut Lang, and Domenico Vacca during Fashion's Night Out and get their shop at a discount.

For more information on Fashion's Night Out Events around the US, and around the world, click here. 

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