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Friday, February 11, 2011

Raise Your Consciousness with H&M's Environmentally Conscious Collection for Spring

Pictured: H&M's SAG worthy white hot gown.
If you like the clean look of white for spring, but don't want to invest in couture, checkout H&M's new white album , known as the Conscious Collection.  Here's a Red Carpet worthy long white dress from the Conscious Collection in recycled polyester , priced at £34.99 and $56.45.

The collection which is for women, men and children and is made from environmentally - adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white.  Ironically, the H&M designers for Conscious seem to think that white is one of the most important colors this Spring.  The entire collection has a a minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.

H&M's sustainable Conscious Collection features some white hot looks.
Look for the Conscious Collection  on sale in all H&M stores on April 14th. It is planned that the collection will be an H&M staple, that will be updated every season. What the Garden Collection was to color, Conscious is to white.

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