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Thursday, April 29, 2010

Kohl's Consumer Style: Priced to Deliver Value

As you look around for gifts for Mom, and for new styles, check out Kohl's.  I'm continually impressed by their promotions and Kohl's cash savings.  Plus, I like what their CMO says about delivering value to customers.  That and Simply Vera :)
“Value remains critical as consumers continue to look for ways to stretch budgets further this season,” said Julie Gardner, executive vice president and chief marketing officer of Kohl’s Department Stores. “By providing more opportunities to save on the brands they love, consumers can shop Kohl’s and with confidence, knowing they are getting the best value on summer fashion and home essentials.”

Here's a few style tips from Kohl's on Summer/Spring dressing.

  1. Glamazon: Rich textured fabric and metallic details are the trends to watch in apparel and accessories this season. From textured and embroidered fabrics to metallic treatments on handbags and heels, Kohl’s makes it easy and affordable to incorporate a little luxury into any summer ensemble. Get the look: Simply Vera Vera Wang tote ($65.00), Apt. 9® metallic cuff ($14.99), Candie’s® Strutter wedge sandal ($54.99)
  2. Fiery fuchsia and orange: Try saturated colors this season to add new life to summer looks. Experiment with the trend by incorporating a layering piece in citrus or a full-length fuchsia maxi dress. Get the look: LC Lauren Conrad zipper-front tank ($40.00) So® glitter cork sandals ($16.00), Mudd® horn-rimmed sunglasses ($10.00), ELLE™ shirred maxi dress ($60.00)
  3. Sporty-utility: Classic sportswear gets an edgy look this season with utility-inspired embellishments including hardware details, roll-tabs and straps. To try the trend wear a studded tee, cuffed denim shorts or sport a handbag accented with zipper details. Get the look: LC Lauren Conrad romper ($48.00), Helix™ canvas cargo shorts ($44.00), Hang Ten studded tank top ($16.99)
  4. Shorts and skirts: Hemlines are on the rise this season. Short-shorts and mini skirts are a must-have for summer and Kohl’s offers a deep selection of the trend for less. Create a casual daytime look with destructed and bleached denim or dress up for evening with a sophisticated mini. Get the look: ELLE™ destructed denim mini ($40.00), Hang Ten acid wash shorts ($34.99), LC Lauren Conrad mini ($44.00)
  5. Accessories: Easily and affordably incorporate the summer’s best accessories for less at Kohl’s and Add a bold cuff bracelet, metallic handbag or embellished sandal to make basic looks trend-right at a great price. Get the look: Simply Vera Vera Wang small chain hobo ($49.00), Apt. 9 bold cuff ($20.00)

Check out some of the top trends at Kohl’s along with sample styles currently on the racks

 Pictured: Kohl's Summer Swimsuits and Styles (photo: courtesy of Kohl's)

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